Excepts taken from Marvel’s official solicitations throughout 2010. Their “OMG THINGS HAVE CHANGED FOREVER” approach to their books every single month just turns out to be counterproductive and makes me not want to bother follow their titles.

This is a terrible way to sell a product to a potential new reader.

January 2010
Black Panther #12
nothing will ever be the same.

incredible Hulk #606
nothing’s ever hit Bruce Banner as hard as “The Fall of the Hulks”!

New Avengers v4 HC
learn of secrets that will forever alter the way they (and you) look at the Marvel Universe!

Ultimatum: Requiem TPB
the Ultimate Universe of heroes will truly never be the same

February 2010
Ultimate Comics X #1
Lives have been destroyed and nothing can ever be the same

Strange #4
will leave Stephen Strange forever changed!

X-Men forever #17 & #18
a special spotlight story that will change the way you look at Cyclops!

Incredible Hulk v1: Son of Banner Premiere HC
an insane new adventure that changes everything for everyone’s favorite Green Goliath!

War Machine v2: Dark Reign TPB
as two visions of America clash with earth-shattering results that may irrevocably change War Machine

Second Coming Saga
the event that will alter the status quo of the X-Men forever!

March 2010
Siege #3
What happens next is so epic, so historic, that it changes the entire dynamic of the Marvel Universe.

Avengers: The Initiative #34
This is the story that changes the Initiative forever!

April 2010
New Avengers: Finale
The entirety of the Marvel landscape has changed

Hercules: Fall of an Avenger #2
the destiny of Marvel’s mighty world of mythology plunges towards irrevocable change!

Captain America #605
The final battle between two Captain Americas will leave each changed

Thor and the Warriors Four #1
this is a journey into mystery that will leave Power Pack changed – forever!

House of M: No More Mutants HC
the X-Men struggle to pick up the pieces in a world that’s changed forever.

Ultimate Comics Spider-Man #9
a Spider-Man story you have never ever ever ever seen before

Ultimate Comics Enemy #4
It’s a team-up like you’ve never seen before

May 2010
The Many Loves of the Amazing Spider-Man #1
how it changed their lives forever.

Civil War: Avengers HC
a tragedy looms that will change the face of the Marvel Universe for years to come!

Spider-Man: The Real Clone Saga HC
From the minds behind the crossover that changed comics forever

Runaways: Escape from New York TPB
The team’s lineup changes forever

Kookaburra K Premiere HC
a mysterious cargo that will alter their fates forever

Incredible Hercules: Assault on New Olympus Premiere HC
The answer turns out to be so deadly, so horrifying, that it will alter the course of the MU forever

X-Men Forever Giant-size #1
Don’t miss this explosive issue that will turn the X-MEN FOREVER UNIVERSE UPSIDE-DOWN!

Incredible Hulk: Fall of the Hulks Premiere HC
massive revelations, shocking emotional twists, and epic smashing that will transform Bruce Banner’s life forever

Ultimate Comics New Ultimates #2
they’ll be tested like never before

Avengers #1
look at the Avengers in a way you have never seen before

Iron Man Noir #2
classic Marvel characters as they’ve never been seen before

Iron Man: Legacy #2
a jaw-dropping, no-holds-barred, heavy-metal armored slugfest the likes of which you’ve never seen!

June 2010
Heralds #1-5
these mighty women will be put to the test as never before a cosmic resurrection changes the heroes’ lives forever!

Daredevil #507
And it will change Matt Murdock forever!

Fantastic Four Annual #32
When Reed and Sue became parents it changed the Fantastic Four forever.

Heroic Age: Prince of Power #2
Learn the answer here, which will change forever the world of Marvel myth

X-Factor Forever #4
what this gene reveals about the son of Cyclops will change the future of mutanity forever.

Civil War: Fantastic Four HC
the final battle leaves the Fantastic Four’s lineup changed in unexpected ways

Cable v4: Homecoming Premiere HC
everything changes for the X-Men

Nova v6: Realm of Kings TPB
When the universe is changed

Daredevil by Brian Michael Bendis & Alex Maleev Ultimate Collection Book 1 TPB
see how a down-on-his-luck FBI agent can change Matt’s life forever.

Avengers: Under Siege Premiere HC
Baron Zemo’s Masters of Evil take down Earth’s Mightiest Heroes one by one, one seemingly forever!

Incredible Hulk v1: Son of Banner TPB
The Hulk is gone, transformed back to mild-mannered Bruce Banner — seemingly forever.

Uncanny X-Men #525
Things have never been worse for the X-Men.

The List TPB
the stakes have never been higher!

Hulk: World War Hulks - Hulked-out Heroes TPB
your favorite Marvel heroes as you’ve never seen them before!

X-Men: S.W.O.R.D. - No Time to Breathe TPB
a story that will take you places you’ve never been!

Deadpool: Wade Wilson’s War #1
You’ve seen Deadpool in countless (and we mean countless) comics before — but never like this.

Deadpool: Wade Wilson’s War #2
“WEAPON X: THE VERSION YOU’VE NEVER SEEN”

Ultimate Comics Spider-Man #11
a Spidey adventure you’ve never seen before

Web of Spider-Man #9
the streets of the Marvel U will never be the same!

Secret Avengers #2
It’s the Avengers as you’ve never seen them before

New Avengers: Luke Cage #3
an ending you’ll never see coming!

July 2010
Amazing Spider-Man Presents: American Son #3
And what Norman knows about American Son will change Harry’s life forever!

Shadowland #1
This event will change the streets of New York City—and the heroes that protect it—forever

Uncanny X-Men #526
the X-Men’s world has changed

Siege: X-Men Premiere HC
what, or who, will he encounter in the land of the gods that will change him forever?

X-Men Origins: Deadpool #1
shocking details you’ve never heard before.

Thor the Mighty Avenger #1 & #2
It’s Thor as you’ve NEVER seen him

X-Men: Hellbound #3
after this, things will never be the same…

August 2010
Iron Man: Legacy #5
IRON MAN VS. DOCTOR DOOM, as you’ve never seen it before!
and the revelation will change his life (and yours, we have no doubt) forever!

Civil War: Spider-Man HC
will forever change the societal status of super heroes

Ultimates II Ultimate Collection TPB
but now all that’s about to change
the Ultimates will never be the same!

X-Men Forever v4 TPB
a special spotlight story that will change the way you look at Cyclops!

Supreme Power: Contact TPB
the course of mankind on Earth changes forever!

Secret Invasion HC
a story that will forever alter the Marvel Universe!

Ultimate Spider-Man Ultimate Collection Book 3 TPB
changing his life forever.

X-Force: Cable & The New Mutants Premiere HC
things will never be same…

Strange Tales TPB
the heroes and villains of the Marvel Universe as you’ve never seen them before!

Daredevil: The Devil’s Hand TPB
Meet Daredevil as you’ve NEVER seen him before!

Incredible Hulk #611
the Incredible Hulks will never be the same!

New Mutants Forever #1
The third generation of Xavier’s pupils is back…like you’ve never seen them!

X-Men Forever 2 #5 & #6
you’ve never seen him like this before!

September 2010
Astonishing Spider-Man & Wolverine #3
a shocking end that will change the way you look at the two biggest Marvel characters

Orson Scott Card’s Ender in Exile #4
and a secret that will change the course of his life forever.

New Avengers #4
The rules of magic and mysticism in the Marvel Universe are about to change in a gigantic way

Atlas #5
Will their battle change the order of the entire universe?

Casanova #3
DARE YOU READ THE FULL-COLOR COMIC BOOK THAT CHANGED EVERYTHING FOR EVERYONE FOREVER

Heralds HC
these mighty women will be put to the test as never before
a cosmic resurrection changes the heroes’ lives forever!

Lockjaw & the Pet Avengers Unleashed HC
But a new threat to the world has arisen, which only they know of, that could change everything…

Iron Man 2: Public Identity TPB
his life changed forever.

Supreme Power: Powers & Principalities TPB
you’re about to see them change the world

Iron Man Noir Premiere HC
an action-packed pulp reimagining like you’ve never seen before!

Super Hero Squad: Squad Up! digest
the Marvel Universe in a way you’ve NEVER experienced it before!

Ultimate Comics Spider-Man #14
a finale like you’ve never seen!

Avengers Prime #3
The team-up you never thought you’d ever see again!

Captain America #610
his world will never be the same

Super Hero Squad #9
the Super Hero Squad will never be the same!

Thor: For Asgard #1 & #2
the God of Thunder as you’ve never seen him before!

New Mutants #17
The New Mutants will never be the same

October 2010
Amazing Spider-Man #647
recent events may have drastically changed Peter and his friends
The New Mutants will never be the same

Captain America: Patriot #3
a story that changes his life forever

Shadowland: Daughters of the Shadow #3
the shocking conclusion that will change this Daughter of the Dragon’s world forever!

Thor and the Warriors Four Digest
will leave Power Pack changed – forever!

Capain America Lives! Omnibus HC
Will Captain America be lost forever

Ultimate Comics Mystery #4
Ultimate Marvel will never be the same again. Ever.

Thor: For Asgard #3
the god of thunder as you’ve never seen him before!
You’ll never look at the All-Father the same way again!

X-Men: Curse of the Mutants - X-Men vs. Vampires #2
The way you look at the X-Men will never be the same!

Kick Ass 2: Balls to the Wall #2
he never imagined things would go this far.

November 2010
Ultimate Comics New Ultimates #5
Loki’s wild scheme to destroy the Earth and change the Ultimates forever!

Warriors Three #1
a tale of such magnitude the Marvel Universe has never seen!
Spider-Man: The Complete Clone Saga Epic Book 4 TPB
pull Spider-Man’s strings like never before!

December 2010
Deadpool: Wade Wilson’s War HC
You’ve seen Deadpool in countless (and we mean countless) comics before — but never like this. Really.
Spider-Man: The Complete Clone Saga Epic Book 4 TPB
pull Spider-Man’s strings like never before!

Ultimate Comics Doom #1
Ultimate Doom is a story you have never seen in a Marvel Comics, and we promise you—no hype—the Ultimate Universe changes forever.

Thor #618
the four-letter word that changes everything for Thor

Iron Man/Thor #2
the fates of Mankind and Planet Earth alike will be altered forever!

Avengers Assemble v1 TPB
Hawkeye must fight to free their teammates before the Marvel Universe is altered forever!

Thor: For Asgard #5
the god of thunder as you’ve never seen him before!

Thor The Mighty Avenger v1: The God Who Fell to Earth TPB
It’s Thor as you’ve NEVER seen him!

Super Hero Squad v4 Digest
It’s the Marvel Universe in a way you’ve never seen before